The new search from Microsoft currently named Bing will be coming next month. They have planned a huge ad campaign to introduce the new search.
Bing or whatever it is going to be called (previously this was codenamed Komo) becomes very critical for Microsoft after Live search failed miserably and lost market share to google. So what might end up as the difference? will Bing be different and better than Google? even if it is slightly better will people switch to Google. That is a big question as users are so much used to use google for searching ..that even if something is slightly better changing the users habit is going to be challenging.
Some of the changes expected in Bing is going to be in the related search category and I hope they get it right. In case of the name not sure whether Bing will become as popular as Google one day..but I hope it does not join the list of MSN Search, Windows Live Search or Live search.
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