Advertisements

It is interesting to see how the advertisements have evolved over the years and how it is changing so fast nowadays.
Just today I heard on the Radio as to how Internet advertising is useless. The logic being very few people believe what companies says about products or services in Internet. They would rather believe a testimony or a review from a friend or a even another user. You can gather plenty of that information in the internet and which in turn makes the advertisements rather worthless.

Advertising in it's paid form started with the newspapers and progressed along to the TV, Films and Digital media. Slowly people are able to ignore advertisements pretty easily. Few years back people were forced to watch all the TV ads. Once they had a remote and a bunch of channels they started moving away to different options during the advertisements. Then came the death knell TIVOs and DVRs where they started watching the content by skipping through the ads quickly.

One interesting idea I heard to overcome this was a Ad created specially for the TIVOs or DVRs where it was designed to show the content only if you watch that in slow motion. It was a interesting concept but not sure what product was advertised like that and whether it was successful..

So where will we go...I guess product placements will become more popular and they will try to integrate Ads along with the content we want to see...like the MINI Coopers of "Brazilian Job"
We might also see Ads rolling over the screen when the actual program happens as that makes people see the content....what else do you htink might happen?

By the way though internet advertising is of little use for the sponsors...it might be useful for me...